Aster Farms Branding:
Case Study
Aster Farms is a sustainable cannabis company from Northern California. With a deep rooted belief that responsible farming, live-soil and organic inputs produce the highest quality flower. THEY let nature do the work because clean cannabis equals a clean high. At the core of the company philosophy is the “Sunscape”: Different strains produce different effects and everyone’s body experiences those strains uniquely. At Aster Farms we want to help guide your experience by expressing the effects of our strains with a specific period of the sun cycle. Based on that the branding is designed around that idea: using sun, moon, stars and cycles of nature as the main concept.
Logo
Iconography
Meet the Aster Farms Sunscape designed to better guide your experience.
Color Palette
Typography
Work Sans
Weights:
Black
Extrabold
Bold
Semibold
Medium
Regular
Light
Extralight
Thin
Alegreya
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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum."
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cuidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum."
Packaging
This is how the above would apply to actual products.
Stationery
Menus
Reports
Website Design
Mobile